Social media for restaurants, without the weekly scramble.
NORRA turns your content, brand identity, and business priorities into a structured weekly publishing system. You stay in control. The work becomes consistent.
Photograph an event-ready detail
Use this as the visual brief. Linked media replaces this preview.
Take one clean photo of an event-ready detail.
- • Frame for date-night couples.
- • Show the commercial angle naturally.
- • Make the detail feel worth choosing.
Nothing publishes without manager sign-off.
Consistency isn't optional. It's what fills tables.
The data is clear — showing up regularly, at the right time, with the right content, is what separates restaurants that fill tables from those that don't.
You already know social media matters. The problem isn't motivation — it's that running a restaurant leaves no room for a content strategy. NORRA fixes the system, not your willpower.
"I'll do it between 3 and 5 — it's always quieter then."
— Then the glass washer breaks at 2:50.
"I came in early today specifically to sort the posts out."
— Then a supplier calls, a waiter is late, and it's suddenly midday.
"We had a full house last night. Why are bookings so quiet this week?"
— Nobody saw it. It never made it online.
"The restaurant down the road is always rammed. We're just as good — better, even."
— They post four times a week. You haven't posted in twelve days.
"I filmed the new dish going out last week. It looked incredible."
— Three weeks later, it's still in your camera roll. The moment's gone.
The gap isn't effort. It's structure.
Sporadic posting — a burst of content followed by two weeks of silence — actively works against you. Algorithms reward accounts that show up consistently. Diners need to encounter your restaurant multiple times before they act. And your team can't capture great content if nobody told them what to shoot or when.
of diners use social media to decide where to eat
how many encounters diners need with a restaurant before they book
of reservations are directly influenced by social media
of diners pick a competitor when a restaurant goes quiet online
Posting when you remember
- Sporadic bursts followed by silence reset your algorithm reach
- Random timing means posts miss peak browsing windows
- No brief means the team don't know what to shoot
- Great content sits in your camera roll until it’s too late to post
- You spend Monday morning feeling guilty instead of running the business
Posting with structure
- Your month is planned before it starts — no blank page, no guessing
- Posts go out at the right time, every time, without you thinking about it
- Weekly shot briefs tell your team exactly what to capture and when
- This week’s captures become next week’s posts — nothing goes to waste
- Restaurants posting consistently 3–5x a week grow their audience month after month
Structure replaces guesswork.
Three layers, set in order. Foundation anchors everything. Direction keeps it relevant. The queue keeps you in control.
Build your Foundation
Set your restaurant's voice, visual style, tone, and key themes once. NORRA references it every time content is planned — so it always sounds like you, not a template.
Set your Direction
Tell NORRA what to prioritise this month — a new menu launch, more weekday bookings, a seasonal push. Direction shapes the plan without rewriting the Foundation.
Review, approve, publish
Every post surfaces in your queue before anything is scheduled. Review the caption, swap the image, or reject it entirely. Nothing goes out without your sign-off.
The pieces that make consistency possible.
NORRA is not a content scheduler. It is a structured workflow for the whole team — from the kitchen to the owner.
Monthly content plan
At the start of each month, NORRA generates a structured publishing plan based on your Foundation and Direction priorities. No guesswork, no blank page, no agency brief.
Capture tasks
Your team gets weekly shot briefs tied to the content plan — what to photograph, when, and why. This week's captures become next week's posts. Nothing goes to waste.
Approval workflow
Every post surfaces in your queue before anything is scheduled. Review the caption, swap the image, or reject it entirely. Nothing goes out without your sign-off.
Platform publishing
Direct scheduling to Instagram and Facebook. For TikTok, NORRA prepares the caption and downloads the media so you can post in seconds, on your schedule.
Choose what fits.
Both plans include a one-month trial with full Pro features. Monthly billing. No setup fees.
For independent restaurants and smaller teams who want structure without complexity.
- Foundation — brand identity and voice
- Direction — monthly priorities
- Monthly content plan
- Weekly capture tasks
- Approval workflow
- Instagram and Facebook publishing
- TikTok manual guidance
- 1 Admin seat + 1 Contributor